Advention acts as a strategic advisor on a deal involving Cerea Partneraire & Store Novation

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Cerea Partenaire, the France-based private equity firm, has announced that its fund Cerea Capital II has acquired, from Azulis Capital, Store Novation (with its two main subsidiaries Sitour and Caracteres), a French leader in point-of-sale advertising solutions (signage, price labeling, merchandising, and in-store theater material), mainly for large-scale food retailers.

The article is available online here (in French): https://capitalfinance.lesechos.fr/transactions/cerea-partenaire-succede-a-azulis-dans-store-novation-47504.php

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