Advention acts as a strategic advisor on a deal involving Towerbrook and JJA
JJA, a leading French B2B product and service provider of home furnishing & goods, completed a partnership with TowerBrook to support the business in its international expansion strategy. TowerBrook has acquired a minority stake in JJA, via its Structured Opportunities fund (“TSO”). Jacques-Olivier Abiteboul, JJA’s CEO since 1999, retains the majority stake in the company and will continue, together with JJA’s management team, to lead the company, its strategy and operations.
Founded in 1976, JJA has grown steadily over the past 3 decades and, in recent years, has accelerated its development with double-digit annual sales growth. Headquartered in Blanc-Mesnil, JJA currently employs around 520 people and is highly regarded for the quality of its products and brands as well as for its operational, logistical and digital excellence. The Company has become a key partner to the main retail distribution channels in France in multiple product categories, ranging from home decoration to outdoor furniture, to kitchenware. In each category, JJA has developed its own well-recognized brands such as “Hespéride”, “Atmosphera” or “Secret de Gourmet” and offers to its retail clients a wide range of digital services to support their omni-channel capabilities.
Jacques-Olivier Abiteboul, JJA’s CEO and majority shareholder, seeks to continue JJA’s strong growth in France and at the same time accelerate its international expansion. The Company has partnered with TowerBrook because of TowerBrook’s deep expertise in the sector, its strong experience of supporting fast-growing companies and its ability to structure tailor-made solutions.
This investment follows a number of recent similar partnership transactions that TowerBrook has pursued with founder-led businesses such as OVH, La Maison Bleue and Gravity.
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