Advention acts as strategic advisor on deal involving Dzeta Conseil

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Dzeta Conseil, the France based principal investment firm, has acquired a 50% stake in My Media S.A.S., the France based company engaged in providing advertising consultancy services including media consulting and purchase of advertising space, valuing the company at EUR 20m.

With this transaction, My Media aims to become an integrated communications group and intends to use the proceeds to pursue targeted acquisitions in customer relationship management.

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